90% of Influencers are going to Die. Here is the reason

Dipak Barkale
2 min readMay 29, 2023
Indian Influencers

Once upon a time, in the vast world of social media, there was a full of a busy and creative place called India, where countless influencers shared their content with the world aimlessly. However, only a small number of them were able to turn their efforts into earnings.

A recent report by Zefmo revealed that there are over 80 million influencers in India. But out of this massive number, only around 1.5 lakhs were able to make money from their content. This means that the majority of influencers were struggling to monetize their work.

Why were so few influencers able to make money? One reason is that building a successful influencer career takes a lot of time and effort. Influencers need to consistently create high-quality content and grow a dedicated following. This process can be time-consuming and challenging.

Another reason is the intense competition in the market. With millions of influencers competing for attention, it’s hard to stand out and catch the eye of brands and consumers.

Despite these challenges, some influencers have managed to overcome them and monetize their content successfully. These influencers have built strong personal brands and earned the trust of their followers. They create content that is relevant and valuable to their audience.

If you aspire to be a successful influencer, focus on building your brand and gaining credibility. Create content that resonates with your target audience and is of high quality. Be patient and persistent because building a successful influencer career takes time and effort. But if you’re willing to put in the work, you can be one of the few influencers who monetize their content in India.

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Dipak Barkale

Design • No-Code • Marketing • Co-founder & COO at WillStar Media #StriveForImpact